Pricing and editions
Better Robots.txt is available in Free, Pro, and Premium. The free edition is intentionally useful on its own — most WordPress sites can start there and upgrade only when they need deeper control.
Feature comparison
| Feature | Free | Pro | Premium |
|---|---|---|---|
| Guided setup wizard | yes | yes | yes |
| Final Review & Save step | yes | yes | yes |
| Essential preset | yes | yes | yes |
| Search engine visibility controls | yes | yes | yes |
| Core WordPress path protection | yes | yes | yes |
| Basic bad bot blocking | yes | yes | yes |
| AI-First preset | — | yes | yes |
| Per-crawler AI & LLM rules (GPTBot, ClaudeBot, Google-Extended…) | — | yes | yes |
| SEO tool crawler controls | — | yes | yes |
llms.txt publishing | — | yes | yes |
| AI usage policy signals | — | yes | yes |
| Fortress preset | — | — | yes |
| Advanced archive & anti-scraping controls | — | — | yes |
| Broadest bad bot coverage | — | — | yes |
| Custom preset (module-by-module) | — | yes | yes |
Which edition is right for you?
| You should pick… | If you… |
|---|---|
| Free | Run a standard WordPress site and want a safer, guided robots.txt workflow without touching code |
| Pro | Publish content regularly, care about AI crawlers, or manage client sites as an agency |
| Premium | Need the strictest crawl boundaries — archive protection, aggressive bot blocking, maximum restriction |
Pricing
Common questions before buying
Can I start free and upgrade later? Yes. Free is a real product, not a trial. Upgrade anytime without losing your configuration.
What happens when a paid license expires? The plugin continues working, but you lose access to paid-only features and updates. You can renew at any time.
Is there a money-back guarantee? Yes — Freemius provides a 14-day refund policy on all paid plans.
Do I need Pro just for robots.txt? No. Free handles robots.txt generation with the Essential preset. Pro adds AI-specific crawler rules, llms.txt, and deeper policy controls.
Can I use it on client sites? Yes. Each license is per-site. Agencies typically use Pro or Premium depending on the client's protection needs.
Note about screenshots
Screenshots on this site may show Free, Pro, or Premium capabilities. When a feature belongs to a paid edition, the interface labels it clearly.
Next steps
- Presets — see what each preset configures
- Features — full feature overview
- Quick Start — get running in 5 minutes
- Download — all download and trial links