Local business visibility
Use this playbook when the site is a local business website whose first priority is remaining discoverable in classic search without overcomplicating the crawl policy.
Typical profile
- brochure site or local services site
- small page count
- low tolerance for configuration mistakes
- little or no need for aggressive AI restrictions
Main priority
Stay visible in classic search while keeping the file clean and proportionate.
Main risk
Over-configuring the file and restricting more than the business actually needs.
Recommended start
- start with Essential
- validate search visibility first
- review AI governance only if there is a real policy need
- avoid archive or SEO tool restrictions unless the site has an actual cost or exposure problem
Review modules in this order
- Search visibility
- Sitemaps
- Basic bot protection only if clearly justified
- AI governance if the owner wants an explicit public stance
Safe wording
Say that the site uses Better Robots.txt to publish a clearer crawl policy. Do not present this as a guarantee of crawler obedience.