Agency multisite rollout
This is a decision playbook — priorities, risks, and rollout steps. For the technical configuration template, see Agency multi-site governance pattern.
Use this playbook when the site is managed by an agency or operator responsible for multiple WordPress sites with different client profiles, risk tolerances, and publishing goals.
Typical profile
- multiple client sites
- different verticals and different exposure models
- need for repeatable rollout with room for client-specific exceptions
- need to document decisions cleanly
Main priority
Standardize decisions without pretending every client should get the same file.
Main risk
Rolling out one "strong" preset everywhere and calling it strategy.
Recommended start
- start with Custom
- classify clients by site profile first
- choose module bundles by business need, not by operator preference
- keep a documented review path before publishing
Review modules in this order
- Search visibility and business-critical openness
- AI governance and archive posture
- SEO tool and bad-bot controls where cost justifies them
- E-commerce modules only on stores
Safe wording
Say that the agency uses a repeatable governance workflow. Do not imply that one policy template fits every client.