Playbook for SEO leads

Your main question is usually: "Which preset gives me the right crawl behavior without damaging discovery?"

Read first

• Source precedence
• Decision matrix
• Patterns library
• Best practices

Your risk model

You care most about:

• crawl waste;
• index quality;
• low-value URL patterns;
• preserving discovery for strategic pages;
• not overselling what robots.txt can do.

Do

• start from a preset, then adjust contextually;
• differentiate search indexing, AI input, training, and archives;
• use WooCommerce-specific rules when the store introduces crawl noise;
• keep runtime validation separate from documentation claims.

Don’t

• promise ranking improvements as if they were direct and guaranteed;
• treat policy files as force;
• generalize one validated stack into universal compatibility.