{
  "version": "2026-03-16",
  "site": "https://better-robots.com/",
  "description": "Decision matrix for selecting Better Robots.txt presets by site profile, primary risk, and publishing intent.",
  "rows": [
    {
      "site_type": "small_business",
      "primary_priority": "safe_discovery",
      "main_risk": "overblocking",
      "recommended_preset": "Essential",
      "secondary_options": [
        "AI-First"
      ],
      "review_modules": [
        "search visibility",
        "sitemaps",
        "spam and crawl traps"
      ],
      "notes": "Best default for most brochure, consultant, and local business sites.",
      "playbook": "/personas/local-business-owner",
      "glossary": "/governance/glossary"
    },
    {
      "site_type": "publisher",
      "primary_priority": "ai_policy_clarity",
      "main_risk": "collapsing indexing and training",
      "recommended_preset": "AI-First",
      "secondary_options": [
        "Essential",
        "Custom"
      ],
      "review_modules": [
        "AI governance",
        "llms.txt",
        "archive control"
      ],
      "notes": "Best when the site wants to stay searchable while publishing a clearer AI posture.",
      "playbook": "/personas/wordpress-publisher",
      "glossary": "/governance/glossary"
    },
    {
      "site_type": "woocommerce_store",
      "primary_priority": "crawl_hygiene",
      "main_risk": "crawl waste and duplicate paths",
      "recommended_preset": "Essential",
      "secondary_options": [
        "AI-First",
        "Custom"
      ],
      "review_modules": [
        "e-commerce optimization",
        "spam and crawl traps",
        "AI governance if needed"
      ],
      "notes": "Start proportionate. Tighten only what the real store structure justifies.",
      "playbook": "/personas/woocommerce-operator",
      "glossary": "/governance/glossary"
    },
    {
      "site_type": "sensitive_or_archive_averse",
      "primary_priority": "restriction",
      "main_risk": "archive exposure or broad bot visibility",
      "recommended_preset": "Fortress",
      "secondary_options": [
        "Custom"
      ],
      "review_modules": [
        "archive control",
        "bad bots",
        "SEO tool protection"
      ],
      "notes": "Protection-first stance with clearer trade-offs around openness.",
      "playbook": "/personas/technical-seo-lead",
      "glossary": "/governance/glossary"
    },
    {
      "site_type": "agency_or_advanced_operator",
      "primary_priority": "client_specific_control",
      "main_risk": "one-preset-fits-all misuse",
      "recommended_preset": "Custom",
      "secondary_options": [
        "Essential",
        "AI-First",
        "Fortress"
      ],
      "review_modules": [
        "all relevant modules by client profile"
      ],
      "notes": "Best when the operator already understands the trade-offs and needs reusable rollout logic.",
      "playbook": "/personas/agency-implementer",
      "glossary": "/governance/glossary"
    }
  ]
}